Thu, 09 September 2010  18:30:02
Choices: Goose or eggs? 10 Comment(s)
03 Sep, 2007 15:06:59
By Rohan Samarajiva
Taxing Sri Lanka's mobile customers
Sept 03, 2007 (LBO) - Taxes are necessary. The consistent theme of the 'Choices' columns has been that choices have to be made; that one cannot have the cake and eat it too.

Taxes or inflation

The present administration got elected by promising to fight a war, give government employment to all graduates, give subsidies to all and sundry, etc. It has done the giving and spent even more on money-losing enterprises like Mihin Air.

These bills have to be paid, one way or another. One pays through taxes or through inflation caused by money printing. There is no free lunch, contrary to the beliefs of many of our voters.

Paying through taxes is the better choice of the two. The best choice, of course, is to reduce government expenditures, but that message is said to have few buyers in the political marketplace. So, absent politicians willing and able to convince the people that hard choices have to be made, we’re left with a choice between taxes and money printing.

When I was Director General of Telecommunications there were less than a million phones (fixed and mobile) in the country. At that time, I was asked to persuade the government to exempt the fast growing telecom industry from the newly introduced goods and services tax. I did not, because it was not reasonable to ask for exemptions from a general tax.

So this column is in no way an objection to taxes. But it is an objection to certain kinds of counterproductive and unfair taxes: the kinds of taxes that are to be debated in Parliament on the 6th of September, specifically:

• The tripling from 2.5 percent to 7.5 percent of the “Cellular Mobile Telephone Subscriber Levy” on the phone charges paid on every one of 5.9 million plus mobile SIM cards in operation; and

• The imposition of a regressive, usage-insensitive 50 rupee tax on the above mobiles subscriptions.

These taxes are akin to harassing the goose that is laying the golden eggs; while leaving alone the duck that is laying ordinary eggs. The former act is, as everyone who has read the fable knows, counterproductive: a harassed goose lays fewer eggs. The latter is unfair. The inequity does not end there, but more on its multiple forms later.

Golden eggs

In 2006, the post and telecom sub-sector contributed to 20.1 percent of national economic growth. This was the largest contribution made by a single sub-sector.

The financial services sub-sector (9.7 percent of the entire GDP) contributed only 13.5 percent and the entire manufacturing sub-sector (16 percent of the GDP), only 11.8 percent. A larger contribution to growth was made by the post and telecom sector which constituted just 7.4 percent of the economy.

The economic growth of the country would be lower if not for the rapid growth of this relatively small sector.

It is obvious that the sub-sector’s performance is driven by telecom, not by the moribund post office. Within the telecom industry, growth is driven by the mobile segment, the segment that is now being targeted for punitive taxation.

In 2006 alone, the four mobile operators gave out 2,050,721 new SIMs. Even allowing for multiple-SIM-carrying customers, that amounts to around 2 million new subscribers. That is more than the total number of subscribers with fixed phones (1,884,076), served by all three fixed operators from the beginning of telephony in the 1870s to 2006.

The average revenue per prepaid SIM (ARPU) for Dialog, the largest mobile operator, in the first half of 2007 was 414 rupees; for Hutch, a smaller operator who is growing entirely in the pre-paid space the ARPU was 311 rupees.

Conservatively, let us assume that an average prepaid customer (around 80 percent of the total of around 6 million) pays around 350 rupees a month on mobile service. Again, conservatively, let us ignore the more prosperous postpaid customers whose ARPU was 1,709 rupees).

Leaving aside the general taxes, the mobile-specific levy therefore would have cost a minimum of 8.75 rupees/month to each of around 6 million customers and yielded the government a revenue of 52.5 million rupees a month or 630 million rupees in 2006.

That is on top of the revenues from the general tax that conservatively netted around 4 billion rupees to the government in 2006 from the mobile segment alone.

The mobile sector drives economic growth in the country. It improves the lives of the citizenry: gives them a sense of security and helps them keep in touch with friends and families; helps them save on other expenses such as transport and in some cases helps people make more money.

It broadens democratic participation and has potential to save lives in disasters. It generates substantial tax revenues for the government. It is one of the few economic segments where prices have fallen in real and nominal terms.

Every year, it does more of each of these good things. And for all this, it does not draw on public funds. It attracts around half the total foreign direct investment that comes into the country. It is indeed a goose that lays more golden eggs year after year.

According to LIRNEasia research on teleuse at the bottom of the pyramid (BOP) conducted in mid 2006, 20-22 percent of households at the BOP had only a mobile. All these people had obtained their connections within the past five years. Another 520,000 households at the BOP stated that they planned to become mobile owners in 2007-08.

As shown by survey data and by declining ARPUs, the people now getting their mobile phones are those at the BOP, those who do not have a lot of money in their pockets, those who will be paying small amounts.

These are the beneficiaries of continued growth in the mobile segment; these are the people who will be shut out from the information society if growth is stifled or the costs of mobile ownership are raised beyond their reach.

Harassing the goose

According to the fable, the regular supply of golden eggs was not enough for the foolish owners; blinded by greed, they cut open the goose to get all the eggs at once. They found to their grief that there was no trove of golden eggs in the goose’s stomach; that their greed had deprived them of any more golden eggs.

I do not accuse the government of being that foolish. They are not killing the goose; their behavior is more like that of trying to milk the goose for more eggs. The end result, however, will be a stressed goose yielding less eggs than it otherwise would have.

It is widely recognized that the new subscribers obtaining telecom services will be from the bottom of the pyramid. The average revenue per subscriber of Hutch, an operator that specializes in serving the BOP is 311 rupees. Let us see what the new taxes mean for this subscriber:

• Today the average Hutch customer pays 311 rupees a month, of which approximately 55 rupees currently goes to the government, leaving around 255 rupees for phone calls.

• The new proposals will increase the government’s take to around 120 rupees by taking a 50 rupee fixed tax plus 7.5 percent mobile levy on top of the general taxes.

• That leaves a mere 191 rupees for the subscriber to use on phone calls.

People will not stop using mobiles because of these taxes; but they will call less. Most importantly, the new subscribers planning to join the ranks of levy- and VAT-paying subscribers will do so at a much slower pace.

The government will get less tax revenues than it thinks it will. It may get a little more than it gets now in the short term; but if it was patient and allowed the sector to grow organically, it would have got more in the long run. Happy goose gives more eggs over time; stressed goose less.

Unfairness

The regressive, fixed tax of 50 rupees per SIM is absolutely wrong. Taking 50 rupees from a person paying 311 rupees per month as well as from a person with a 5,000 rupee phone bill is unfair. The effect is a 16 percent tax on the low spender and a 1 percent tax on the high spender. That is why these kinds of taxes are called regressive.

The proposed taxes are to be imposed only on mobile subscribers and not on fixed subscribers. There are far less fixed subscribers than mobile. Having obtained their connections when connections or bribes were required, many of the fixed wireline subscribers are relatively wealthier than the majority of the mobile customers, especially the millions connected in the past few years.

While the courts have labored to produce a nine percent reduction in prices for the favored few, the government is imposing massive mobile-specific taxes on the larger, and poorer, group of mobile users.

The fixed segment that is giving fewer benefits to the economy and society (the duck laying normal eggs) is being rewarded while the mobile segment (the goose) is being tortured. In a time of convergence, it is retrograde to treat differently, services and technologies that serve similar functions.

If the proposals are implemented, the average Hutch customer will pay around 23 percent of his monthly payment in mobile specific taxes, in addition to the general taxes about which there can be no dispute.

The moral of the story

The fable is about greed. The goose bestows blessings in the form of golden eggs on the villager and his wife. Instead of being grateful for this largess, the couple become greedy: they want more, sooner. They cut open the goose and revert to poverty as a result.

With the 2.5 percent levy, the otherwise enlightened UNP government of 2001-04 took the first step on the path of greed. The present government is taking the next step: 7.5 percent plus 50 rupee regressive tax.

This will not yield as much revenue as expected because less people will become owners and call volumes will not grow as fast. Greed will kick in again, and there will be more attempts, increasingly convoluted, to extract more taxes from the mobile segment. It will be reinforced by the Irisiyava that is bigger than Rusiyava.

We, who were overtaken by Pakistan in mobile penetration in 2006, will fall behind even further. The tortured goose will produce less and less.

Having begun by admitting the need for taxes to pay for the extravagant and excessive expenditures of the government, I am duty bound to propose an alternative.

The fairest way to collect these taxes is by increasing the VAT rate and removing exemptions, not by imposing various kinds of unfair and counterproductive taxes on arbitrarily selected industries and customers.

It is time for the Ministers of Investment Promotion, Posts and Telecom and related subjects to reeducate the people at the Treasury who have forgotten what they were taught in their Public Finance courses. It is time for Parliament to speak on behalf of the six million plus mobile owners and the millions waiting to get their first phones. It is time to defeat this pernicious proposal.

True wisdom lies in making government smaller and more efficient. Until then, desisting from service, technology and group-specific taxes and regressive taxes will do.

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READER COMMENT(S)
10. Roshana Oct 15
Just wanted 2 say, when Singapore increased GST from 5% to 7% most companies abosrbed the increase for the customers (at least for a period of time).

If as the artcile says Mobile companies will be losing in the long term, it will be in their best interest to absorb the increase in levy. It will also improve their out look with the valued customers. After all, it is an amount companies like Dialog and SLT can well afford.

9. Rohan Samarajiva Sep 08
The question has arisen about what actually got approved amidst the fisticuffs in Parliament. Was it the original LKR 50 + 7.5% tax or the promised 10% tax?

Our calculations show that the amendment favors those paying monthly phone bills of less that LKR 2000.

So for example, a person paying LKR 200 a month, would have paid LKR 65 in phone-specific taxes (in addition to LKR 30 in VAT; not that I have not done the tax-on-tax calculations, so slight inaccuracies are present) under the original proposal while the amended tax would impose a burden of only LKR 20 (a reduction of LKR 45).

A person with a monthly bill of LKR 800 would benefit by LKR 30 (LKR 110 vs LKR 80).

The significance of the LKR 2000 cross-over can be seen by looking at ARPUs. Hutch (pure prepaid) ARPU is LKR 311. Dialog prepaid is LKR 414. Dialog postpaid is LKR 1709.

So one can see that almost all the Hutch and Dialog prepaid customers and about at least 1/3rd (conservatively) of Dialog postpaid customer benefit from the removal of the LKR 50 fixed charge.

8. Murtaza Jafferjee Sep 05
Harsha,
Thanks for the clarification.

What about income elasticity ? Even people at the BOP are getting higher wages. Example garment factor workers roughly Rs 700 per month, Estate workers are jostling for Rs 30 per day spurred on by the increase in the price of Tea.

The only area that this phenomenon may not be valid is in the eastern province where I hear that the refugees due to a lack of an alternative are willing to work at lower wages.

Your arithmetic may be valid in the absence of income effects, does it hold if incomes are increasing.

7. harsha de silva Sep 04
Murtaza
we have done some very quick work on the inelastic nature of the service and related volume fall.

consider pre-paid users; using operator data

assume average expenditure per pre-paid customer per month: LKR 344 current tax on this revenue: LKR 53
current value of usage: LKR 291

mobile phones in Sri Lanka: approximately 6 million

impact on poor; the bottom of the pyramid [BOP]

price elasticity of demand at Rs 7.00 per minute outgoing = -0.15 [LIRNEasia research at BOP for Sri Lanka, 2006]

this means if the price increases by 1% the number of calls reduces by 0.15%

example
new spend after LKR 50 regressive tax and 5% increase in levy: LKR 409
this means 19% increase in expenditure, from LKR 344 to LKR 409

then,
quantity [of calls] will drop by 19%*0.15 = 3%

this means, new value of usage = LKR 291 * 0.97 = LKR 282

new average expenditure per month = LKR 282 * 1.15*1.075 + 50 = LKR 399

LIRNEasia data sow 69% at BOP can only afford RS 500 per month. this means some calls of some people will have to be foregone.

Impact on the future of mobile penetration in Sri Lanka

elasticity for mobile penetration = 0.5. that means when price goes up by 1% mobile penetration drops by 0.5% [GSMA statistics]

current mobile penetration prediction for year 2010 is 64%.

but if price goes up by 19% it will be only 54.5%.

6. Asela de Saram Sep 04
Good article RS... but in my opinion at the current rise in taxes and the cost-of-ownership... the people will use less and less mobile phones. Thus making way for more losses for the govt in terms of revenue.

An alternative would be to remove these useless taxes and have a structured system for the amount of usage, which I believe the lower usage people will like and those having higher usage will ultimately face the taxes.

5. Jack Point Sep 04
I agree with Sunil R that in principle it is better to tax expenditure rather than income, however, I would sugegst that this be done more simply through raising the VAT rate than special taxes on mobile phones.
4. Sunil R Sep 03
For our country where everybody evades taxes; it is best that all direct taxation be abolished and an expenditure tax imposed.

This will ensure that all those who have the incomes to spend will pay taxes. Thus taxing telephone bills, electricity etc is in the right direction provided some exemption is given to those with low consumption levels.

3. Murtaza Jafferjee Sep 03
Hi Prof,
I fully agree on the regressive nature of this tax and do endorse your alternative.

I do not agree with your assertions that volumes will drop. I am aware of your extensive studies on the bottom of the pyramid, I do recollect that one of your key findings is that the minimum cost of ownership is a key barrier to mobile phone penetration, these taxes are aimed at usage not at entry cost.

My assertion is that the demand is inelastic hence these taxes will not excessively dampen volumes. Sri Lanka has one of the lowest revenues per minute (too complicated to compare tariffs since they are bundled in various offerings) especially when you consider that our currency has been devaluing and in comparison the Indian rupee has appreciated by 15% to the dollar and the Pakistan rupee to a lesser extent.

If you look at a typical basket of products that are used in computing the broader inflation indices telecommunication services are the only product that are undergoing deflationary trends.

The government is now mandating minimum salaries for various grades of people, even low level people get monthly salary increments greater than Rs 700 per month. My guess is that most people would prefer to pay more for their telecom services and reduce consumption on other items.

As for the need to reduce government expenses, i could not agree more with you.

2. ALMAS MARIKKAR Sep 03
Contents are very valid. too long. presentation style is interesting. will be more useful if its precise and avoid duplication of paras and ideas.

The government authorities must take a look at this article,..

1. conrad Sep 03
I believe that nobody has made any comments is bcos its the absolute reality for all of us.

I hope the necessarry authorities would be enlightened for the sake of the mobile industry.
Good Work RS